Biography

Credit: Stefano Esposito picture

“The first time I met him I was struck by her curly hair, perhaps the place where his ideas are preserved and that sly mustache that made me come up with Einstein.

Let’s say that he and science are things more distant universe, and that his native planet and ‘ that of creativity’ of dream and fantasy, which is a photographer and it ‘was, he built the image of those ’80 and ’90 years today that we are reliving in fashion, and that he lived intensely.”

From that past and ‘ came out today and a man” an “artist” of communication and overall strategy that always works for others, and who enjoys the pleasure of being useful to anyone who has the desire and the pleasure of listening to him. Sounds strange , in a world like the one we live in, immediately grasping the meaning of a life lived in its own way, dedicated to build, connect, relate, make available , rather than remove, erase, delete.

Monty is not predictable

His most’ great talent has explained very well the great world writer Paulo Coelho, a great friend of his : ” Monty is not ‘ predictable. But he has the best quality that anyone could have: he ‘s a good friend. E he also has a huge flaw : his phone rings in the middle of a conversation , no matter how important or not the meeting in which it is located. And in 90 percent of cases , he answers the phone . few visionaries I met in my life , and Monty is one of them . Again , with the new projects that can realize , think more and more ‘ ahead of most people. But he’s always a surprise. Could dance in the streets , looking into the eyes of a complete stranger and talk about love , or defend a ‘ seemingly absurd idea (which, by the way, is not’ never absurd .) When he feels that the time and ‘ come, and let it all gets lost in a new adventure that has already’ imagined. never spends his days trying to play a role that others have chosen for him.

Google before Google

Monty and his ideas, in his 50-year-old experience, many have enjoyed his visionary creativity, his ability to see into the future, and his innate talent to understand the value of communication and personal relationship and the key to his world for the pleasure of turning it into a resource for those who want to see. So’ in reality I met Monty : the man who was Google before Google: in the analog world for 50 years Mr.Shadow has achieved what Google has done in the digital world : to bring people together , images , visions , ideas .. …. in a word, connect the world ! In our daily life we use Google thousands of times using it to search for anything on the news , or information or a contact. Spend a few hours playing with Monty and feel his three cell phones all the time and spend hours in silence with him will be ‘ impossible,

How Google collect datas and informations on all over the planet, available to anyone who feels the desire to discover , so Monty is the worldwide database about the world of  Luxury and Communication as well as the desire to discover on the web and make a full of gigabytes, so listening Monty for an hour corresponds to one year in life and computers will never be able to tell you. So I said I met a man who has been and still is Google in the Luxury and Communication world, and being lucky to be close to him and also have him as a mentor, I appreciated even more his work, seeing in this great project schematic disorderly reality of life that nobody in the world can tell but he knows. On long trips with him, you know when you go but you never know when you are back, and this is the most beautiful ! Spending time with him cause every occasion can be useful to discover experiences that 50 lives of ordinary people like us would not be able to live

Althought not Italian Monty, perhaps embodies the Italian creative genius, a bit uncoordinated but at the same time ingenious of Italy, a land he loves and in which he tries to spend more time as possible. He explains that the best place to live even if it is not respected the value of ideas as opposed to the U.S. where the only intellectual property is become a primary asset. We should recognize his person the intellectual property that is the basis of Google: a large database, ease of access, sharing, and free use of the information. As Google has indexed the web, Monty Shadow is connected and share information with about fifteen thousand decision makers distributed across the planet with whom he has good relations and is also their consultant: for every phone call there is always an important person who answer. How Google is a database with easy access, so Monty thanks to 3 mobile phones , receives about 50 calls and there is always someone asking opinions, advice, news, connection meetings .

Monty is the only creative with his office doors open, always, in perfect +Google style convinced of the strength of the flow of ideas as a tool to improve the world. So passing near his rooms , you can hear the words echoing in the air in Italian , English , French, Slavic , German, with the convincing power of the speaker to convey ideas : how exactly Google does in circles (Google Circles). If he sees an opportunity to grow a project or also an idea from someone else, whatever is cultural or business, he is able to open the doors to accomplish it , providing his knowledge and connecting to fifteen thousand decision makers who can quickly help to get the idea and  the execution of the same: it makes advertising ‘ and presents you in the right places and with the right people : that’ Google does with Google Ad-awards . And if a project or an idea can make money to someone, he manages to do exactly as Google does with Google Adsense. Monty knows how to find the right path because he knows and manages the network, but he leaves it to the person concerned the energy and the desire to continue the path. Perhaps it is not ‘ quite what I said at least outline the ‘ shadow of a figure so important ……. I’ll ‘ still needs many pages that I’ll have ‘ write to tell about it in depth .

Monty Shadow

Father Montenegro – Mother Croatia

1969

``Monty Shadow`` graduated in archeology at the University of Zagreb , Yugoslavian National basketball star, leaves himself to journalism and photography

1970

In London works for Conde ‘Nast Vogue, becoming a great photographer, inspired by culture and school education. Monty Shadow was the photographer in charge of shooting Salvador Dali' in Cadaques for the Magazine ``Scarab``made by Scabal, a Luxury Belgian textile company .

1975

Affirmed with the name of Monty Shadow, through travels and a new vision of the world, it reaches the United States where it amplifies its popularity in the field of photography from New York to Los Angeles.

1980

His vast experience extends from the Sports to the world of Cinema and builds a platform of relationships in which art, photography, culture and quality become a communicative force. Together with Jason Binn, he creates 12 most famous magazines from the United States such as Ocean Drive, Hamptons, Gotham, etc ...

1992

Monty was innovates entering the Ferrari world:: is the photographer commissioned by Ferrari to create the first official calendar in the history of Ferrari. A limited edition of 8000 copies, all strictly numbered. Since that time he publishes book~ dedicated to this magnificent world Brand that become his new home.

1995

Monty ın characteristically flamboyant fashion ``arrived at the premıses of Officine Panerai SpA ın the outskırts of Florence in a white Bentley Contınental convertible and proposed to the management a plan to promote Panerai watches with top-tier celebrities. and helped create one of the 21st century's most successful watch brands

1996

The same year he decides to collaborate with Taschen, the most important publisher and editor-publisher in the world that make books and culture giant book unique in the planet. Monty was behind various Taschen special limited editions books. In 2012 IWC launch of the Stainless Steel, 46mm, Big Pilot’s watch - Muhammed Ali edition – limited to 250 pieces, designated as a US exclusive, engraved with the official logo of Muhummad Ali’s 70th Birthday.. Distinguishable, is the accompanying, limited edition, G.O.A.T Sumo book, a commemorative homage of Ali’s life in illustration, imagery and a celebration of the “Greatest of all time”

1998

He leaves the world of photography and becomes one of the biggest ``truffle dog`` of the Richemont Group and advisor of Johann Rupert until 2018. Monty Shadow introduced Sylvester Stallone to Panerai and helped create one of the 21st century's most successful watch brands. For he ever unearthed was Panerai, and part of that discovery was one of the most enduring movie-star/watch relationships in the history of horology.

2000

He was one of the founder and creators of Laureus World Sport Award and Sport For Good and his social movement. with Richemont-Mercedes.

2008

He was the Creator and Founder of St Moritz Art Masters, the most prestigious art, cultural event, unique to the world with the Life Achievement Award made by the prestigious Cartier, with more of 400 artist in St Moritz related art, photography, design, architecture.

2018

He creates unique Symbol Art Masters Foundation as spin off of the St Moritz Art masters Foundation.

Monty Shadow

Father Montenegro – Mother Croatian

After college he studied in Zagreb with two Masters in World Literature and Archeology, starting to work as a university assistant.

1969 – leaves Zagreb and devotes himself to journalism and photography.

 

1970 – goes to London and works for Conde ‘Nast Vogue, becoming a great photographer, inspired by culture and school education.

 

1975 – lt is affirmed with the name of Monty Shadow, and through travels and a new vision of the world, it reaches the United States where it amplifies its popularity in the field of photography from New York to Los Angeles.

 

1980 – his vast experience extends to the world of cinema and builds a platform of relationships in which art, photography, culture and quality become a communicative force. Together with Jason Binn, he creates 12 most famous magazines from the United States such as Ocean Drive, Hamptons, Gotham, etc …

1990 – returns to London as a free lance and works in Europe in London, Paris, Milan, Rome and follows in large communications companies such a Ferrari, Fila, Bmw, Mercedes, Stefano Ricci, Armani, Versace, Ducati, Cagiva. Esso and more… and works for newspapers like Vogue, Moda, King and the most famous European magazines.

He founded his “Symbol Magazine” which became the communication platform for the most iconic luxury brands in the world such as: Rolls Royce, Riva Boats, Ferrari, Jet Executive … widening the horizons of photography to never before reached limits.

1992 – innovates entering the Ferrari world with which he publishes book~ dedicated to th is magnificent world Brand that become his new home.

1998 – leaves the world of photography and becomes one of the men of the Richemont Group and advisor of Johann Rupert until 2018.

For 20 years from 1996 to 2017 DAIMLER MERCEDES BENZ image maker marketing and communication visionary. Juergen E. Schrempp been inspired by him and bought AMG. Dieter Zetsche have been inspired by his imagination to start Formula 1 MERCEDES BENZ AMG Seven-Time World Champion.

The same year he decides to collaborate with Taschen, the most important publisher and editor-publisher in the world that make books and culture giant book unique in the planet.

2000 – He was one of the founder and creators of  Laureus World Sport Award and Sport For Good and his social movement. with Richemont-Mercedes.

2008 – 2018 – He was the Creator and Founder of St Moritz Art Masters, the most prestigious art, cultural event, unique to the world.

He also creates unique Symbol Art Masters Foundation and create with the prestigious Cartier  the Life Achievement Award with more of 400 artist in St Moritz related art, photography, design, architecture

St. Moritz Art Masters and Symbol Art Foundation; in one word, is symbol of quality and culture, that promote Engadin St. Moritz around the world.

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